Lala Kent, a familiar face from Vanderpump Rules, has become the subject of mockery among fans after a Reddit user spotted her infamous ‘send it to darnell’ mug on sale at a thrift store for a mere $2.99.
The incident sparked a wave of commentary on social media, with many fans expressing mixed feelings about her merchandise and recent controversies.
While some praised the comfort of her products, others voiced disapproval of Lala’s past behavior towards fellow cast member Ariana Madix and her apparent mocking of Ariana’s business ventures.
Fans expressed their discontent with comments like, “Burn it or donate it to Goodwill,” and “That’s too expensive, it should be 25 cents.”
Another fan stated, “I stopped wearing my merch because of what she did; I only support Girls Girls. Katie and Ariana’s merch is better anyway.”
Another fan asserted, “Lala will not be happy about this. Her behavior is gross, and that’s why her business is flopping.”
One critic commented, “I sold my merch, her hoodie is comfortable, but she did way too much at the reunion and I couldn’t support it anymore. I regret buying her merch.”
Lala Kent addressed the ongoing criticism during an appearance on the show’s after show, stating defiantly, “If I start f—king with her business, she’s going to f—k with mine. Let’s keep in mind she doesn’t have a business right now. So let’s start there. Something About Her is nothing about her as of right now. I have a real-life business.”
The mug incident is the latest in a series of controversies surrounding Lala, who previously made headlines for her public fallout with co-star Rachel “Raquel” Leviss.
Lala publicly criticized Rachel’s legal tactics after receiving a cease and desist letter related to private videos, subsequently launching merchandise emblazoned with the slogan “Send it to Darrell.”
In a now-deleted Instagram video, Kent lambasted Leviss and her legal team, proclaiming, “Raquel, tell your little Mickey Mouse lawyer that if he has stuff to send over, he can send things to my lawyer, same with the rest of my friends and cast alright?”
Lala’s remarks sparked considerable debate online over the handling of legal matters in the public eye.
The controversy has not deterred Lala from leveraging the slogan into a branded merchandise line, featuring hoodies, tote bags, mugs, dad hats, and more.
The phrase has gained popularity among her podcast audience and circle of friends, solidifying its place in Kent’s entrepreneurial ventures.
Lala Kent has seen her fortunes soar thanks to her “Send it to Darrell” merchandise, with the unexpected success allowing her to make a significant real estate move.
Earlier this year, Kent made headlines by purchasing a $1.35 million home in the Escena gated community in Palm Springs, California, funded in part by proceeds from her viral slogan.
The reality TV star shared with Page Six the astonishing impact of her merchandise sales, revealing that the profits exceeded expectations, even impressing Bravo executive Andy Cohen.
Lala reflected on the surreal experience of being able to afford such a substantial down payment shortly after the merchandise gained popularity.
“I go back and watch [the video of the rant] because it is surreal for me to take out [from my bank account] the amount of money I took out to purchase a home for me and my family in Palm Springs, knowing you know it’s gonna take some time to make this back,” Kent explained. “And then for this to happen. I just want to go back and kind of appreciate my mouth.”
Lala’s unexpected windfall underscores the unpredictable nature of reality TV fame and merchandising, proving that a well-timed catchphrase can have significant financial rewards.
Her success with “Send it to Darrell” not only funded her dream home but also serves as a testament to the power of branding in the modern entertainment landscape.
